Weare 52 Project
- WeAre52
- Jane Waters
- weare52.com
- HR Consulting
Brief Overview
WeAre52 is a human resources consulting firm that focuses on providing HR services, special projects, and learning programs. The firm was co-founded by Jane Walters, a former Chief Operating Officer at Allen & Overy, who transitioned to managing WeAre52 full-time.
Symaxx Digital was tasked with designing and building the WeAre52 website to promote the company’s HR services and various learning programs. The website also needed to showcase and help sell the courses they offer.
Project Scope & Objectives
- Services Provided: Website Design, Course Promotion, Hosting Services, Google Analytics Setup
- Project Duration: Ongoing (Website built and hosted by Symaxx Digital)
Description
The main goal for WeAre52 was to create a professional, user-friendly website that highlights their HR consulting services and learning programs.
Additionally, the website was built to support the promotion of online courses, making it easy for visitors to find detailed information and enroll.
Symaxx Digital handled everything from design and development to hosting and Google Analytics integration, ensuring the website delivers both in terms of aesthetics and functionality.
Our Approach
Strategy Overview
Our approach for the WeAre52 project involved building a streamlined and visually appealing WordPress website, designed to showcase the firm’s HR consulting services and promote their various courses.
We included detailed course listings to make it easy for potential clients to find the learning programs they were looking for. The website’s design was focused on delivering a professional and welcoming experience that reflects the firm’s core values and mission.
We also integrated Google Analytics to track traffic and performance, ensuring the client could monitor the effectiveness of their course promotions.
Tools & Technologies Used
- WordPress (for website design and development)
- Elementor (for page customization)
- Google Analytics (for tracking website performance)
- Hosting Services (managed by Symaxx Digital)
Detailed Description
We built the WeAre52 website on WordPress using Elementor for ease of customization. The website features detailed sections for HR services and course offerings, making it easy for users to navigate and find the information they need.
A clear, structured layout with professional design elements was implemented to give the site a modern, clean look. Each course is listed with detailed descriptions, and the website is optimized for both desktop and mobile users.
We also set up Google Analytics to provide insights into website traffic and user behavior, enabling the client to make data-driven decisions.
Results & Success
Key Metrics Achieved
- Fully functional, professional website showcasing HR services and course listings
- Simplified user experience, allowing visitors to easily find and enroll in courses
- Increased visibility for their learning programs, leading to higher course sales
- Ongoing hosting and website maintenance handled by Symaxx Digital
Description
The WeAre52 website has been a success, offering a clear, organized platform that highlights the firm’s services and promotes its learning programs.
The client has been able to attract new clients and course participants, benefiting from the seamless user experience and professional design.
The website’s integration with Google Analytics has provided valuable insights into user behavior, helping them optimize course offerings and marketing strategies.
