Every Smile Dentistry Project
- Every Smile Dentistry
- Dr Zungu
- everysmile.co.za
- Dental Services
Brief Overview
Every Smile Dentistry is a well-established dental practice in Eastern Cape, offering top-tier dental services. They approached us after working with another dental digital marketing company, frustrated by the lack of results despite significant investment.
Their website traffic was stagnant, with only around 100 visitors per month and minimal engagement from social media campaigns. After our consultation, they were eager to start working with us to revamp their digital strategy.
Project Scope & Objectives
- Services Provided: Website Design, SEO, Content Marketing, Social Media Marketing, PPC Campaigns, Email Marketing
- Project Duration Ongoing (Started with a 1-month redesign, 9 months of ongoing SEO)
Description
Our goal was to overhaul Every Smile Dentistry’s online presence by redesigning their website, improving their SEO, and managing a full digital marketing strategy.
The aim was to increase website traffic, improve conversions, and dominate local search results for dental services. We also sought to establish them as the top dental service provider in their areas of operation.
Our Approach
Strategy Overview
We began by redesigning their website to make it more user-friendly and optimized for search engines. This was followed by implementing an aggressive SEO campaign targeting high-intent keywords like “Dentist Near Me” and services such as teeth whitening.
In parallel, we launched social media campaigns to boost brand visibility and PPC ads to drive immediate traffic and bookings. Our content marketing strategy involved creating and optimizing blog posts that targeted specific dental services.
Tools & Technologies Used
- Google Analytics & Google Search Console (to monitor traffic and performance)
- WordPress & Elementor (for website redesign and development)
- Social Media Marketing (Facebook & Instagram ads)
Detailed Description
We revamped the client’s website using WordPress and Elementor, focusing on mobile optimization and user experience. Simultaneously, we worked on optimizing their on-page SEO to target local keywords, helping them rank at the top of search results in all their locations.
Our content marketing strategy also included writing SEO-optimized blog posts on common dental procedures, enhancing their authority in the dental space. Paid social media ads and PPC campaigns were launched to generate immediate traffic and inquiries.
Results & Success
Key Metrics Achieved:
- 14,900% increase in website traffic (from 100 to over 15,000 monthly visitors)
- Number one ranking for more than 70 keywords, including “Dentist Near Me” in several locations
- Expansion from 2 to 4 locations (East London, Pretoria, and Port Elizabeth)
- Over 50 bookings per day, consistently keeping them fully booked
Description
Within three months, Every Smile Dentistry saw a dramatic rise in website traffic, with over 15,000 monthly visitors. Their rankings improved significantly, dominating local searches for various dental services across multiple locations.
The success of the SEO strategy was instrumental in their expansion to new locations, and they now receive close to 50 bookings per day, establishing them as the go-to dental service provider in their areas.
